Video Content Marketing – The 4 points video creation formula –
Do you wonder if your video content marketing delivery is on point and appealing to your audience?
I always used to feel awkward to record videos because I didn’t know how to deliver from start to finish.
After I learnt how to do so in a authentic, yet professional, way then everything started to feel much more fun.
If you feel the same way, be assured that you are in the right place!
In this Episode 27 I am sharing with you the formula for maximum results in your video content marketing delivery, so your viewers are more inclined to take the actions you want them to take.
Video Content Marketing – The 4 points video creation formula – Episode 27
As you know, with every Episode I like to EMPOWER you with a useful resource, that you can use to have more success and essentially create more of what you love with less stress.
This week, since we’re talking about Tips On Overcoming your fear of Facebook Live, I’ve put together a guide called Personal Branding.
This will help position yourself as a trusted authority.
You can have access to it by clicking the yellow button above, and it will come to your email inbox immediately!
Video Content Marketing – Why is it important
Videos are the hot tools to use for any type of marketing if you want to have better visibility. Algorithms work in a way that they push video content to the surface better than photos or just plain text.
Also, from a consumer point of view, it is easier digested and builds rapport between you and your audience much faster.
To give you an idea of video content marketing impact, 90% customers report that product videos help them make purchase decisions.
And mobile video consumption grows by 100% every year!
Wouldn’t you like a piece of the pie?
Video Content Marketing – #1 Introduce Yourself (And Your Website)
This might sound very strange to you since you might think that your audience already knows you. But let’s say that you are right and everybody you are sharing your video with knows you. What about the people that they are sharing your videos with and you don’t know from nowhere?
So, even for this simple reason it’s worth introducing yourself every time which shows that you are greeting old and new viewers.
Plus it makes you look professional and gives you the opportunity to, indirectly, place the name of your website or blog. Fantastic branding strategy.
Here’s how to create a blog if you haven’t yet done so!
A simple way to introduce yourself is as follow: “Hello, my name is [Your Name] from [Your Domain.com]!”
Video Content Marketing – #2 Ask a Question Hitting a Pain Point
The main important aspect of your video creation is to make sure that you are addressing your audience’s problem. In order to keep them, and yourself, focused it is better to cover one topic per video.
Obviously that topic is going to be about the difficulties your viewers are experiencing in their life or business which you are going to provide a solution for.
If you are connecting with entrepreneurs or network marketers, the chances are they are wanting to get more leads and sales inside their business.
So, after introducing yourself and your website, you ask a question that makes them feel and think you know them: “Are you struggling to find people to talk to?” or “Do you feel frustrated with home-parties but don’t know how to start online” or “Are you looking for a better solution to leverage your time and results?”
The concept is the same if you are selling a specific product, such as nutrition: “Are you wanting to loose this extra weight without restricting yourself?” or “Are you looking for a solution to fit in that piece of clothe without having to go to the gym”
This process definitely means that you have to know your audience and what they want and need. To figure out your ideal audience you can go HERE.
Video Content Marketing – #3 Juicy Content
What happens after you created some reminders about their pains, you deliver the “What” by sharing your knowledge which answers the question you ask them and can help them resolve their problem.
By providing valuable content and solutions to your audience you are position yourself as an authority and leader in their eyes.
Thanks to this step, they come back to you again and again, plus they start recommending you.
Video Content Marketing – #4 Call to Action
After doing so great you also want to make sure that there is a way for your audience to get more from you. Whether it is free or paid, you have to have a next step to take them on a journey with you.
This could come in the form of:
- Free PDF
- Free video series
- Coaching session
- Joining a group of yours
And remember I’ve got your back with my “Facebook PROfile Guideline” guide. just click the yellow button below and receive it in your email box NOW!
Private Facebook Group (Free) – Rise n’ Roll – Learn More
Come and joint my private FB Mastermind Group Rise n’ Roll. You will be surrounded of likeminded Entrepreneurs who like brainstorming and love impacting others positively.
Facebook Video Live Training (FREE Training) – Learn More
In this training you will learn strategy on how to do your lives, when to do them, get some script to make people interact and more.
Messenger Marketing (FREE Training) – Learn More
After discovering this amazing tool, my business went to another level in terms of time freedom. I started to automate some of my systems and leads are now receiving the info they need/want even when I’m away from my laptop!!! If you like automation and leverage as much as I do then this FREE training is for you!
Did you get some value from this Episode?
I hope you did because each week I put my heart into making sure you get some amazing training and personal development videos so you can increase the positive results in your business and within your team.
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Each Monday I post a new video training and free resource on my blog.
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You are a Genius!
Question of The Week: What is stopping you making videos in your business? I’d love for you to share in the comments section below
I’d love to know. Drop it in the comments below!
