Social Media – What to choose between building a Page or a Group
Do you want to give your business more visibility and wonder what to choose between Facbook Fan/Business page and Facebook Groups?
So many choices and decisions to make when running our business, yet I want to make sure that you are making the right choice when it comes to your Facebook management.
In this Episode 73, I am sharing the differences between FB Pages and Groups so you can decide what is most suitable for you and your business.
Social Media – What to choose between building a Page or a Group – Episode 73
As you know, with every Episode I like to EMPOWER you with a useful resource, that you can use to have more success, and essentially create more of what you love with less stress.
This week, since we’re talking about attraction marketing tips, I’ve put together a Freebie titled Facebook PROfile Guideline Guide.
This will help you tweak your profile to build a strong online presence and authority for your brand in your audience’s eyes.
You can have access to it by clicking the yellow button above, and it will come to your email inbox immediately!
Social Media – Why using Social Media
In all honesty I don’t even know if this is worth mentioning but I’ll say it anyway.
It is a no-brainer to have an online presence these days to make sure you get the most visibility for whatever it is you are offering to the market place.
The Question is which is best between Facebook Fan/Business Page and Facebook Group. Let’s get into this together below.
Social Media – Facebook Fan/Business Page
Business Page is what was recommended to advertise your business better and also compliantly with Facebook, since the platform does not allow anyone to officially build their business on their personal profile.
Although Business Page are still a viable route and recommended to put your business out there it is not the most economical.
Facebook being a business too, they need to make their money from somewhere as well. Therefore, to successfully boost your Fan Page you will most likely have to put some money into it through advertisement.
Social Media – Facebook Group
On the other side we now have access to Facebook Groups. Why even bother you may ask…
The way to see it it that Groups are great to create a community of people who truly want what you have to offer and eager to be closer to you than just another lead or prospect.
People in your group are really expecting a higher level of attention, value, and care from you through your content.
Social Media – Differences between the two
Here are some different point you can find between setting up a Fan Page or Group:
Fan/Business Page
- Visibility set on “Public”
- Use paid advertisement
- Can share content on your personal profile and groups
- Can use Automated Bots
- Doesn’t give much visibility if not putting money into it
Facebook Group
- Audience must be invited if group set on private/secret
- Can create some “UNITS” to organise content for your audience such as a mini course
- More like a community feel
- Cannot share content outside the group
Social Media – The best choice
Ultimately the choice will always remain yours, but my suggestion would be to have both running, because you can make your audience feel more exclusive by being part of your community meaning that it will be easier to sale them the solution(s) you can offer them.
On the other side, having your content running on your business page means that you can create offer through paid ads when you are ready to go down that route.
However, you know what it is best for you and your activity, but no matter what just be out there providing value.
Social Media – Conclusion
You have access to two type of places where to gather your audience on the same platform, and where you can interact at different levels. Whether you want only one or both of them, the choice is your’s but keep in mind they have different features to offer.
Also, remember my Facebook PROfile Guideline Guide. This will help you… Click on the yellow button to download your free copy now!
Private Facebook Group (Free) – Rise n’ Roll – Learn More
Come and joint my private FB Mastermind Group Rise n’ Roll. You will be surrounded of likeminded Entrepreneurs who like brainstorming and love impacting others positively.
Facebook Video Live Training (FREE Training) – Learn More
In this training you will learn strategy on how to do your lives, when to do them, get some script to make people interact and more.
Jab Jab Jab (Book) – Learn More
This is a great book if you want to increase your knowledge about social media and master its use.
Did you get some value from this Episode?
I hope you did because each week I put my heart into making sure you get some amazing training and personal development videos so you can increase the positive results in your business and within your team.
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Question of The Week: Where do you build your business and audience? Profile, Page, Group?
I’d love for you to share in the comments section below
