Smart Marketing – Why Branding yourself instead of your company
Did you know that mentioning the company you represent is pushing business away from you?
Yes I know it is crazy!! Though it is so true and when I heard the reason why I immediately got it, and understood why I wasn’t getting the success I was after.
In this Episode 72, I am sharing the reasons why it is best and smart to market yourself rather than the company you sell products for.
Smart Marketing – Why Branding yourself instead of your company – Episode 72
As you know, with every Episode I like to EMPOWER you with a useful resource, that you can use to have more success, and essentially create more of what you love with less stress.
This week, since we’re talking about attraction marketing tips, I’ve put together a Freebie titled Business Presence Fundamentals Guide.
This will help you remember the fundamentals your business needs from you to attract more clients anytime and anywhere.
You can have access to it by clicking the yellow button above, and it will come to your email inbox immediately!
Smart Marketing-
Your business is a long term solution for your life and the lifestyle that you want to create for yourself.
So for long-term business, we have to think of a long-term sustainable evergreen strategy. Now let me be more specific in the following point, bottom line you’ve got to always ask yourself if what you are doing today can still serve you in the next years should you keep the same business.
Smart Marketing – It’s Personal
Like we said previously, the business you are building is for you and for the lifestyle you want to live. Which means it is personal, right.
Now, what I actually mean by “personal” is the fact that you want people to know you more than you want them to know the company or product you represent, the main reason being that people buy into people, not businesses.
Smart Marketing – Changing company
The reality is that most of us ten to change network marketing company several times before finding the one that fits them, and that’s perfectly fine, I did it!
However, that means each time you change the company you need to rebuild trust towards a new product a new company name, and credibility in the eyes of your prospects.
Whereas if you brand yourself, what’s going on in the backend is not a problem and does not need to explain or justify to anybody.
Smart Marketing – Keeps you focus
Some people also represent more than one company at the same time, which I don’t necessarily recommend, but if it is your case then which one do we talk about?
There is no way you can talk about all of them on your social media without creating total confusion in your prospects’ mind. You might get the odd sale here and there, if anything, but never will you be able to build something substancial.
Branding yourself is a smart marketing because it also keeps you focus the entire time.
Smart Marketing – Reliability
As previously said, people buy into people thus branding yourself and knowing your ideal audience makes your prospects relate to you, build the “Know, Like, Trust” factor, and build bond much faster, therefore turn into customers or teammates more easily.
Smart Marketing – Company Shuts Down
This is a story that goes around, about some distributors who some morning, after having build successful business or not wake up to a vanished company and see their income vanish with it.
This is already a terrible and awful story in itself, but imagine having to tell people publicly why you are now mentioning the name of a new company all over your social media and that you “left” the previous one… Not a pretty image, isn’t it?
Of course there is nothing wrong about telling people who might know you on a private basis, but surely you would not have a good time having to justify yourself all the freaking time, hey!?
Smart Marketing – Conclusion
Branding yourself versus any company you might be representing, even if you are with them for decades, will be much more powerful for you, your future, and your credibility in the long run.
Remember that the company you are part of and sell the product for is not your business, you are a representative, a consultant, a marketer, or whatever name they attribute you, but you are not the owner on the contract you sign.
Also, remember my Business Presence Fundamentals Guide. This will help you…
Click on the yellow button to download your free copy now!
Private Facebook Group (Free) – Rise n’ Roll – Learn More
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Facebook Video Live Training (FREE Training) – Learn More
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Jab Jab Jab (Book) – Learn More
This is a great book if you want to increase your knowledge about social media and master its use.
Did you get some value from this Episode?
I hope you did because each week I put my heart into making sure you get some amazing training and personal development videos so you can increase the positive results in your business and within your team.
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Question of The Week: What is your strategy to market yourself and your business?
I’d love for you to share in the comments section below
