Retention Strategy – 3 ways to keep your leads and customers interested
Do you have leads and customers in your database who aren’t as active as you would like?
It happened to me many times where I had a fairly good clientele portfolio, in terms of numbers, but not many of them were actually engaging much.
In this Episode 91, I am sharing with you 3 ways to keep your leads and customers interested so they keep engaging with your content.
Retention Strategy – 3 ways to keep your leads and customers interested – Episode 91
As you know, with every Episode I like to EMPOWER you with a useful resource, that you can use to have more success, and essentially create more of what you love with less stress.
This week, since we’re talking about attraction marketing tips, I’ve put together a guide titled Client Starter Guide.
This will help you set up your new customers for success, and make sure they refer you to other people.
You can have access to it by clicking the yellow button above, and it will come to your email inbox immediately!
Retention Strategy – Retention vs Acquisition
Something very interesting, that I also was doing before, is that people tend to always wonder where is their next customer going to come from, when actually they are better nurturing their existing ones first.
When I switched my focus and made sure that I keep on nurturing my active clients, then they became more and more loyal to my business.
It will always be easier to make someone, who bought from you before, buy from you again than having to start from scratch with a new client every time.
Retention Strategy – Follow up
You most likely heard it times and again but, truly, the fortune is in the follow-up.
People tend to say “yes” after about 8-12 exposures. People will even thank you for keeping on going.
One of my clients told me, after 6 months follow-up, “Great all ordered= thanks for bearing with me!! Great perseverance ? “
Also, following up is not only about asking for the sale each and every time. Following up can simply be an interaction on their posts, wishing them happy birthday…
Retention Strategy – Challenges
A very great way and hot strategy to use in order to keep your leads and customers interested is to do challenges.
Any type of challenges that would relate to your audience and help them resolve something with success in a short time frame.
This will make your audience feel appreciated and acknowledged, plus they are most likely going to recommend your challenge to their friends and family, thus expanding your reach.
Retention Strategy – Complementary service
Alright! This is huge. At least for me…
This will obviously mostly be for your existing clients already.
What you can do is to offer further value as complementary or bonus to your current buyers.
For example, all my clients who are buying nutrition for weight-loss from me, I offer a complementary 3 months weigh-loss 1.1 program. I literally put together a program that makes me able to serve them further as long as they are on Smartship during that period.
This means that for 3 months I am guaranteed to have revenue coming from these clients while providing them with extra value and support.
It has been a real success for me to use this strategy, and people truly appreciated it as most of them have signed up for more than one program.
Retention Strategy – Conclusion
Think long term rather than just the one-off sale. When you are genuinely of service to others you will see the difference in the results you create in your business.
And with the TBC you will …
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Question of The Week: How do you keep your audience to engage with you?
I’d love for you to share in the comments section below
I’d love to know. Drop it in the comments below!
