Lead Generation – Episode 5

Lead Generation – 10 places where to find qualifying leads –

I remember when I used to always wonder where is my next (potential) customer or business partner going to come from…

Have you ever been in this situation where you go outside your home, looking around and checking people like you have put on a “prospecting” radar on your head?

Literally this is what I ended up feeling like towards the end of one of my ventures which made me feel overwhelmed and stressed.

Whether this is you or not in this Episode #5 I will share with you 10 places where you can find qualifying leads for you to generate more profit within your business faster. These will be a mixture of Online and Offline places that will help you have higher focus strategies and reduce the stress of wondering where to find your next potential customers.

Lead Generation – 10 places where to find qualifying leads – Episode 5

With every Episode I like to EMPOWER you with a useful resource that you can use to have more success and essentially create more of what you love with less stress. 

And today since we are talking about Lead Generation, I want to share with you a FREE training on How To Get Free Social Media Leads  that will help you generate more in your business from your finger tips and even turn some “NO’s” into “YES’s”!

You can have access to it by clicking the yellow button above and it will come to your email inbox immediately!

Lead Generation – What is it?

This is the bread and butter of your business since it is the way that allows you to put yourself in front of people that are more likely to be interested in buying your product/service or take a look into your opportunity.

Yet, it is crucial to know what type of leads are the most qualified for you which I briefly talked about in my Personal Branding Training, that you can watch here. The next step is to know where to find your potential customers whether online or offline, which is exactly what I’ll share with you in this episode.

Lead Generation – Where Are They Offline

As said previously, I used to go out with a “Prospecting Radar” on my head Metaphorically – otherwise I would’ve looked somewhat weirder than I already am haha. Although this being a metaphor I can tell you that people feel when you are “prospecting” rather than wanting to connect, make friends and wanting to provide value.

Although “Offline” places are my 2nd choices these days I put it first as it is what people do the most in order to find customer and business partners still.

Once I figured out my ideal audience and got to know where they hangout, the stress, of wondering where to find interested potentials, lifted and the process of networking became much more fun and focused.

Here are my top 6 offline places to find new customers and/or teammates:

1. MeetUp Groups: This is a free app that makes you able to find any type of social event you want to plug into. After you download it it, you can choose the location, your interests and start finding events wherever you are. Most of these events are free or costing a very low fee.
2. Networking Communities: These are very popular nowadays and they also make sure that people who are within their community are likeminded and having common interests. You can find Breakfast networking, lunch/brunch networking… Some of the most populars for entrepreneurs are BNI (Business Network International) and 4Networking. If you have a very defined niche (ie: Stay At Home Mums) then you can search for a gathering group with this audience in your area.
3. Exhibitions: When finding what exhibitions your audience is interested in then you can attend those you like too and build rapport with people on a very casual way. This is not necessarily the place where you pitch but can collect contact to follow up with later.
4. Fairs: In my opinion Fairs are great to use without necessarily pay for a stand. You could look at exhibition going on in your city or wherever it suits you within the field that you pick and attend them (again lots of them are accessible for free or little cost) to connect with potential customers and or teammates. The difference with Exhibition is that Fairs usually have people running and showcasing their businesses. Hint: Customers are most of the time the one browsing and your potential teammates are the ones behind their stand.
5. Gyms: Fun environment to create new relationship and get to know people, what they like and how they could fit for your product, service and/or opportunity. This is even more relevant if you are in the health & wellness industry as people are already oriented towards feeling and looking good.
6. Events: Company events (if you have a job alongside your business), social events even friends event invitations are great to meet new people to talk to and connect with. In most big cities you can find free magazine sharing the monthly events happening around. One of them being very well known is “TimeOut”. Free and though jam packed with great tips on where to hangout.

Lead Generation – Where Are They Online

Now we are talking 21st century type of strategy. My FAV!!!

This is where it changes the entire dynamic of my business, stress level and overall view point on all the possibilities.

Personally, I firmly believe this is the best way to attract customers without exhausting thyself. In fact you can reach to the entire world which would technically and physically impossible by using the old school way only. Hallelujah to the 21st century… Wouldn’t you agree?

Let’s now dive into the my to 4 places where to find new leads without stress!

1. Social Media: YES YES YES, it is obvious and easy. Well let’s add that it is “easy” only if done properly. What you can do is to join some FB groups and Like relevant Pages that your audience is interested in. The purpose of this is not to go pitch your offer(s) but instead build rapport and find out what value you can provide to your audience. If someone post asking tips on how to loose weight and that you have a solution, message that person privately and let her know by tagging her in the comment thread that you sent them a PM. From there ask further question showing your interest in them and do not pitch immediately. Each social media platform has their own algorithm so make sure you are in alignment with them but essentially search for people have a pb, build rapport privately and provide a solution.
2. Forums: Very similarly, you can find a platform that you know your audience will be hanging out and start reading their pain, struggles, wants and desires. then you interact to start a relationship and take them into your process that you have in place to convert them from cold to warm to boiling HOT. Forums are great to see what type of questions are asked about particular topics and the answers that have been provided.
3. Blogs: These platforms are great for a few things. A) you are connecting with people who interested in building a business in the niche you chosen. Great if you are looking for business partners or collaborations. B) You have access to their audience which could be the same that you are targeting and therefore valuable to connect with and get to know. C) The blogger’s articles can inspire (not copy and paste as this is not cool) you about what to talk about to your people should be creating content on social media or your own blog (which is highly recommended).
4. Google: Of course our good old friend google is amazing to support your research for all the above and more. If you simply type in the search engine bar “where to find________(audience type) in______(City, Country…)?” then you will have a plethora of answers coming your way and you will be able feed yourself with unlimited possibilities. The same goes to find blogs and forums. Just Google “Forum/Blog about______ (audience or specialty) located in_______ (country, city…)”

Of course the above are just few suggestions but they are far from being limited. You can be as creative as you want but the main important point is that, in any case, you build rapport first and then start offering a solution rather than pitching from the get-go. NO-ONE likes to be sold!

Lead Generation – In Conclusion

✅ Define your ideal audience

✅ Research where they hangout Online and Offline

✅ Build rapport without having your product/service or opportunity at the for front of your mind

✅ Add them to your list, provide them with value and serve them at the right time

If you want further help and have access to qualifying online leads for free then just click the yellow button below and I got you covered.

My Private Mastermind FB Group (Free) – Rise n’ Roll – Learn More

Inside this Mastermind Group you will have access to Personal Development trainings, up to date Marketing and Life Balance Strategies that will help you achieve your business and personal goals with less stress and more energy. All while being surrounded of amazing Entrepreneurs, Network Marketers and Go-Getters that will have your back when you need it.

Prospecting Rules (Book) – Russ McNeil – Learn More

I read this book many years ago. It was fun going through it thanks to the way it is easily digestible and the illustrations that make the reading even more engaging. This book will give you plenty tips on how to start a conversation, you will also learn some fun ways to prospect without coming across weird or salesy.

The Law Of Attraction Planner (More than a diary) – Freedom Mastery – Learn More

This is the exact planner that I use to help me stay organised planned, check my emotions, reflect and attract a lot more in my life throughout the year. It is such a beautiful tool that I cannot stop talking about it and gifting people with it and they all love it. So I’m not just an exception.

Did you get some value from these benefits of laughter tips?

I hope you did because each week I put my heart into making sure you get some amazing Marketing, Mindfulness and Lifestyle tips so you can create results in your business faster while reducing stress in your life.

Wanna Share This Because You Love Sharing Valuable Info?

Each Monday I post a new video training and free resource on my blog.

Each Thursday I do a Live Q&A training on my Facebook Page so make sure we’re connected www.facebook.com/ThierryVAlexandre

Be You and Surrounded Of Likeminded… drop a comment below.

You are a Genius!

Question of The Week: Where do you hang out to find new people to talk to?

I’d love for you to share in the comments section below as I might learn from you and it could serve somebody else.

I’d love to know. Drop it in the comments below!