Business Tips – 1 decision to position yourself as the go-to person
Have you ever felt a little awkward inviting someone for a product presentation or home party, then suddenly talk about your business opportunity that will change their life forever?
Trust me, I’ve been there and many times people looked at me completely and utterly confused about what they were hearing.
When we think about it, it would be super weird going to a makeup counter in a shopping mall to buy some makeup, and the sales assistant would start pitching us to join their team. Right?
In this Episode 101, I’m going to share with you the simple decision you need to make to remove that awkwardness forever and feel congruent at all times.
Business Tips – 1 decision to position yourself as the go-to person – Episode 101
As you know, with every Episode I like to EMPOWER you with a useful resource, that you can use to have more success, and essentially create more of what you love with less stress.
This week, since we’re talking about attraction marketing tips, I’ve put together a guide titled Personal Branding Guide.
This will help you Position Yourself As A Trusted Authority.
You can have access to it by clicking the yellow button above, and it will come to your email inbox immediately!
Business Tips – Choose your direction Opp or Prod
The very important aspect to your business, whichever it might be, is that you’ve got to be aligned and congruent with everything you are doing, and planning to do inside it, as well as the message you put out there.
To make sure you are sending the right message across to you audience, it is necessary to know what direction you want to take. Let’s take a look at your options.
Business Tips – Product route
Generally speaking people will have the choice to lead with with the product or the opportunity side of their business.
It is really important to know what you are compel to lead with as you want to be the go to person for this specific topic. Essentially, what I mean here is that you want to be clear in your message to avoid confusion in your prospect’s mind.
Let’s take the example of makeup: If you decide to lead with your product or service then you will most likely target an audience who wants that from you, ie. brides, prom makeup girls…
It would be weird talking to these people about joining your team of makeup artists, wouldn’t it?
Business Tips – business route
On the other side you have the business route you can lead with.
Again, taking makeup as an example, if you are talking about makeup business tips, how to become a freelancer, how to grow a team, etc then your audience has to expect that from you, and not you pitching them about makeup lesson booking.
Business Tips – How to do it both?
You now might be wondering how can you actually do both if you are passionate about both sides of your business.
That is a really good question that I, myself, been asking at the start of my own brand.
The answer is actually pretty simple. Choose the one you love leading with the most and want to share post on your timeline more, and then share some glimpse of the rest in your stories.
Prospecting Tips – Conclusion
Make sure to be known for one specific aspect of your business, but feel free to also sprinkle some of your other knowledge into the mix of your stories.
And remember to download your copy of the Personal Branding Guide.
This will help you Position Yourself As A Trusted Authority. Click on the yellow button to download your free copy now!
Private Facebook Group (Free) – Rise n’ Roll – Learn More
Come and join my private FB Mastermind Group Rise n’ Roll. You will be surrounded by like-minded Entrepreneurs who like brainstorming and love impacting others positively.
Facebook Video Live Training (FREE Training) – Learn More
In this training, you will learn strategies on how to do your lives, when to do them, get some script to make people interact, and more.
7 Top Income Producing Activity + PDF (Daily Method of Operation) – Learn More
This will help you focus on the most important tasks in your business.
Did you get some value from this Episode?
I hope you did because each week I put my heart into making sure you get some amazing training and personal development videos so you can increase the positive results in your business and within your team.
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Question of The Week: What do you prefer to lead with, product or business?
I’d love for you to share in the comments section below
I’d love to know. Drop it in the comments below!
